Midway around your campaign but you don’t seem to be raking in good results? You might need to do a few adjustments in your campaign to bring about positive results. Internet marketing is as dynamic as the Internet itself and knowing about a few things that will help spice your campaign leaves you with nothing to lose.
1. Participation
Marketers understand the value of information especially in message boards and forums. If you believe your home website article provides accurate information and can serve as resource, make a “ghost” account in a forum and have people discuss about the information you have. Regardless of public positive or negative feedback, your website or webpage gains more traffic.
2. Website Design
The attraction and usability of websites is as important as the product and service campaign designs as you have. High-end companies today have very attractive websites with good structure and design that entices people to navigate more, if not for the information, then for the special effects the website has.
3. Shorten Your Articles
Today, an average Internet user has an attention span of 8 minutes. If you’re writing an article that is 500-1000 words long, make sure it is entertaining; technical articles with so many jargons and perplexing sentence structures will put your readers off from your website. Make your articles short, informative and straight to the point.
4. Videos
Don’t just shorten your articles, focus more on video and audio advertisement and explanations in your website. People find it easier to listen and watch a person demonstrate or describe a product or service than read about it. Even the customer who finds reading pleasurable will admit that a video can make things easier to understand.
5. Mobile
Around 5 billion mobile users exist in the world today and most of them make use of their data plans. If they find your website but they cannot load it because it is not mobile-compatible, you just lost a customer there. Adjust your website to fit or have an alternate design for mobile devices to ensure that you are accessible at anywhere and any time.